Top 7 Marketing Trends in 2014

This list was compiled by Jayson DeMers for Forbes magazine.  It is interesting to see where the marketing is going for business and then to apply it to your own small business. Content marketing will be bigger than ever If you do not know what this is, it is time to learn.  ‘Content marketing is a marketing technique of creating …

Repost: Social Media Marketing 101

Repost: Social Media Marketing 101

Social Media Marketing This is a repost from this blog from last year. I want to revisit this but decided to repost this as a refresher before I add in new stuff. I’ll actually have a couple of these, so if you’ve seen it before, just ignore it. 🙂 I’ve noticed that a lot of people in the soap and …

Social Marketing - Facebook Part 1

Social Marketing – Facebook Part 1

It’s time to get back to Social Marketing 101. In a previous post I briefly explained a little about social marketing – click here. I followed that up with some info about forums along with a list of forums geared towards soap and candle makers – click here.  In this article, I will introduce Facebook. Although I am starting out …

Social Marketing – Forums

We’re on a social marketing kick here, and today I am going to briefly talk about forums. A forum is a website where you can collaborate with others on a particular subject matter. In a nutshell, you join the forum by asking permission from the moderator, who makes sure that rules are followed. Once accepted, which can take a few …

Repost: Social Media Marketing 101

Social Marketing 101

Social Media Marketing I’ve noticed that a lot of people in the soap and candle industry are generally aware of social marketing. And there are many that have blogs, facebook pages, and even twitter, but I have noticed that there are a lot of small business owners that find social marketing daunting and not sure what exactly to do with …