Below you'll find a list of all posts that have been tagged as “Business Promotion”
Are you wondering if you should join an industry trade association? I joined the Handcrafted Soap and Cosmetic Guild in 2009 and have remained a member. I have used a lot of their member benefits and have been to multiple conferences. In fact, I teach at the conferences these days. I have certifications through the guild and appreciate their work …
Starting your own business of any kind is a lot like being on a roller coaster. Some days you may be excited, while other days you are downright terrified. Okay, so maybe you are terrified the entire time. While the feelings for the ride fluctuate, the laws of physics still exist. If you don’t take the time to buckle your …
Our previous post discussed pricing strategies to consider. If you missed it, you can find it here. In this article, we will take you through the next step – pricing your products. Let’s walk you through the formula. While this example is for soap, the formula will work for any product. Formula Materials + Labor + Expenses + Profit = …
Pricing Primer Pricing products is a tricky task. When running a business, you want to make a profit, but you don’t want to price yourself out of the market. There are numerous formulas listed on the Internet you can try. Before diving into formulas for pricing, consider your pricing strategy and how this will align with your marketing. Strategy #1 – …
I have a number of requests for online soapmaking classes as not everyone can travel to Greensboro, NC. I have finally put together an online series of courses to help all levels of soapmakers. Different classes will be posted each month. I have a few set up for September and October. 14 week Online Cold Process Soapmaking Academy This course …
Pinterest is now the third most popular social media outlet after Facebook and Twitter. Basically, it is a way to organize and share pictures and ideas on anything that interests you. It’s also a great way to network and promote your business, provided you use common social media etiquette. Here are a couple sites that have some information on using …
You have a soap business. You know one way to promote your business is through social media. You decide to give blogging a try. You write a few posts but have no readers or not as many as you would like. How do you get more readers? Building readerships takes some time, but you can use these tips to get …
Innovative Ideas Now that you have an understanding of the key words used in promoting natural products, let’s take a look at some innovative ideas for natural products. Many people who enjoy making all natural products also prefer to use all natural packaging. Besides the obvious recycled paper tags and wrappings, there are some great natural packaging ideas that could …
Organic While the term natural continues to be disputed, organic is a term that is strictly regulated. In fact, many people are simply not aware of how strict these regulations are and bath and body companies often make claims of their products that are not legally permissible. It is therefore, very important to understand organic certification. Organic can be defined …
Marketing and promoting your natural bath and body products is important to developing a strong, financially stable business. Marketing advice can be gleaned from many prominent business websites and books, therefore it is important to constantly look for new ideas, trends, and guidance to keep up with the most cutting edge ideas for promoting your company. This article is not …
Social Media Marketing This is a repost from this blog from last year. I want to revisit this but decided to repost this as a refresher before I add in new stuff. I’ll actually have a couple of these, so if you’ve seen it before, just ignore it. 🙂 I’ve noticed that a lot of people in the soap and …
It occurred to me that my laziness is not fair to all my followers. You see, when I search for lovely soaps, bath and body products, cosmetics, and candles to feature on the Sunday Spotlight, I typically just do a search on Etsy. With only Etsy artisans being featured, I am clearly neglecting the other incredible talent out there. Since …