How to Price Your Products for Profit

Our previous post discussed pricing strategies to consider.  If you missed it, you can find it here.  In this article, we will take you through the next step – pricing your products.  Let’s walk you through the formula.  While this example is for soap, the formula will work for any product.  Formula Materials + Labor + Expenses + Profit = …

3 Pricing Strategies for Small Business

Pricing Primer Pricing products is a tricky task. When running a business, you want to make a profit, but you don’t want to price yourself out of the market. There are numerous formulas listed on the Internet you can try. Before diving into formulas for pricing, consider your pricing strategy and how this will align with your marketing. Strategy #1 – …

Online Soapmaking Classes

I have a number of requests for online soapmaking classes as not everyone can travel to Greensboro, NC.  I have finally put together an online series of courses to help all levels of soapmakers.  Different classes will be posted each month.  I have a few set up for September and October. 14 week Online Cold Process Soapmaking Academy  This course …

Promoting Your Natural Products - Organic & Sustainable Defined

Promoting Your Natural Products – Organic & Sustainable Defined

Organic While the term natural continues to be disputed, organic is a term that is strictly regulated. In fact, many people are simply not aware of how strict these regulations are and bath and body companies often make claims of their products that are not legally permissible. It is therefore, very important to understand organic certification. Organic can be defined …

Promoting Your Natural Products - Part One - Natural Defined

Promoting Your Natural Products – Part One – Natural Defined

Marketing and promoting your natural bath and body products is important to developing a strong, financially stable business. Marketing advice can be gleaned from many prominent business websites and books, therefore it is important to constantly look for new ideas, trends, and guidance to keep up with the most cutting edge ideas for promoting your company. This article is not …

Repost: Social Media Marketing 101

Repost: Social Media Marketing 101

Social Media Marketing This is a repost from this blog from last year. I want to revisit this but decided to repost this as a refresher before I add in new stuff. I’ll actually have a couple of these, so if you’ve seen it before, just ignore it. 🙂 I’ve noticed that a lot of people in the soap and …

Flickr Pool for Sunday Spotlight

It occurred to me that my laziness is not fair to all my followers. You see, when I search for lovely soaps, bath and body products, cosmetics, and candles to feature on the Sunday Spotlight, I typically just do a search on Etsy. With only Etsy artisans being featured, I am clearly neglecting the other incredible talent out there.  Since …