It is bound to happen. You painstakingly come up with original ideas to make your business a success and someone comes along and copies you. It occurs often, even to big companies. If your business is a success, there will be cloners. Annoying as it may be, ideas are simply not protected. As long as copyrighted material (text and images) or trademarked logos, slogans, or names are not used, there is really nothing you can do about it – legally.
Here is some advice gleaned from some wise authors along with links for you to read their full work:
Rachel Bridge gives the following advice in her article titled, “SME Masterclass: How to stop competitors copying your ideas”:
- Protect your intellectual property
- Run an annual check
- Create a strong brand
- Consider becoming the face and figurehead of your business.
- Make your customers feel loved
- Work out why customers buy from you
- Find a niche
- Innovate constantly
The copy cats? They think what you created is gospel. They think you are providing the template to ‘how things should be’ in your field.
Suddenly, in their eyes, you have become the point by which what they do is defined.
Feeling sorry for them yet? You should be. Aside from not engaging their imagination, copying you (to such an extent that you notice!) means that whatever they do is static. They may make changes but they will never get the heart of it.
Read Marianne’s full article here.
And finally, Marie Forleo talks about “Are People Ripping Off Your Business? How To Deal With Copycats” in her video. Marie has a hip, unique style that may not be for everyone, so if minor inappropriate language really bothers you, skip it.
See Marie’s video here.
Bath Alchemy Lab is no stranger to copycats as well – one of my cloners is even well known in the industry and has stolen ideas from others as well. You know who you are, and so do I.
It’s natural to be annoyed. As Marie suggests, find a friend to vent to and then get back to work. If people are copying off you, then you are an innovator and leader in the industry, not them. Their ideas will never go beyond cheap imitation.
We are the music makers, and we are the dreamers of dreams –